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Dawna is a product designer who loves solving problems—making them simpler, more engaging, and hopefully inspiring along the way.



Selected work
Upright go pro
Upright Go helps users improve posture but faces high dropout and low retention. This project focuses on boosting engagement and usability through better feedback, habit-building, and a more engaging experience
SCADPro · BMW
Mar - Jun 2025 · Reach out for more info
I led user research on Gen Z driving experiences. designed AI-powered in-car and app-integrated luxury concepts for BMW

From the archives (2023-2025)
upright go rpo
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